30 November 2024
Qatar’s immersive metaverse world expands as Qatar Adventure returns to Roblox
DOHA, QATAR, 30 NOVEMBER 2024: Qatar’s immersive world in the metaverse expands as Qatar Adventure returns to Roblox with more locations, mini-games and the chance to build your own dream home in Doha.
From landing at Hamad International Airport on a Qatar Airways plane to plunging down the world’s highest water slide at Meryal Water Park and driving an F1™ car around the Lusail International Circuit, Roblox users can log on now at www.roblox.com/games/6737970321 to explore an enhanced Qatar Adventure experience.
The virtual realm is accessible free of charge through the popular Livetopia world until 28 February 2025. The initiative is a partnership between Q Life, a cultural platform under the State of Qatar’s International Media Office (IMO), and developer Century Games.
Following its initial launch on Qatar National Day last year, Qatar Adventure attracted over seven million visits in just eight weeks, establishing itself as one of the fastest-growing nation-branded activations on Roblox.
Now, this second chapter of Qatar Adventure integrates a host of new and enhanced activities, including Roblox’s popular tycoon game mechanic, which means users will be able to build their own Qatar Adventure and watch Qatar’s iconic attractions come to life before their eyes. This latest addition now includes the Lusail International Circuit, Hamad International Airport, and will see the addition of Meryal Waterpark in a second update on 10 January 2025.
Adventurers can play six mini-games: Lusail Circuit Grand Prix™ Racing, Lusail Stadium Penalty Kick Game, Pearl Diving Mini Game, Luggage Rush Simulator, Katara Towers Slackline, and the Secret Majlis Game. Following a major update in January, two more mini-games will be added: the Water Jetpack Obby (obstacle course) and the Water Slide Punch Card.
To accompany the launch of Qatar Adventure, Q Life breaks new ground on Roblox by launching the platform’s first permanent storefront for authentic digital Middle Eastern goods, in partnership with Epicstudios.gg. The shopping experience replicates the famous Souq Waqif marketplace and allows users to sample traditional Qatari fares, such as dates and Arabic coffee, while perusing in-game items ranging from a pearl shoulder pet and desert rose wings, to wearable thobes, bishts and abayas.
Sheikh Thamer bin Hamad Al Thani, Director of the IMO, said: “Qatar Adventure is a meta-virtual extension of our mission to inform the world about Qatar’s incredible blend of culture woven throughout our clothing, art, architecture, sports and aviation. Last time 87% of our in-game respondents said they would now be interested to visit Qatar in real life. We’ve seen the power these virtual experiences of cultural exchange can have so we’re delighted to welcome millions of returning and new players to discover even more of what Qatar has to offer.”
Through the various cultural activities, traditional items, and landmarks, Q Life has used interactive technology to reimagine cultural exchange and contribute to building bridges of understanding between Qatar and the world. Qatar Adventure highlights the country’s status as a family-friendly destination, showcasing the countless tourist activities available to all.
